Solvia Labs is an ASEAN-based company operating two complementary services:

1. Solvia, a SaaS platform providing AI-powered SEO automation currently in alpha testing.

2. Website development services offering one-time builds on Framer and Shopify with full client ownership.

The company was founded in 2024 as The Nadra Agency and pivoted in 2025 to become a product company while continuing website services. The team consists of 4 members with a geographic focus on the ASEAN region while maintaining capability to serve global clients and users.

Solvia Labs was created after identifying a recurring problem pattern: after building 10+ websites for ASEAN startups, clients consistently returned 3-6 months post-launch with organic traffic declines and lacked the technical SEO expertise needed for diagnosis and remediation.

This revealed a market gap where existing SEO tools provide audit reports but require manual implementation, causing founders to spend 10-15 hours weekly on website management tasks that could be automated.

The solution approach focuses on building an AI-powered system to automate technical SEO execution, reducing founder time investment from more than 10 hours weekly to minimal oversight while maintaining or improving results.

Nadra founded The Nadra Agency in 2024 and pivoted to Solvia Labs in 2025, with responsibilities including business strategy, client relationships, and product vision.

Isaac serves as co-founder and CMO with responsibilities for content creation, brand strategy, visual design, and marketing execution.

Jeko is the CTO who joined in 2025 to build the Solvia platform, handling AI and machine learning development, platform architecture, and technical implementation.

Rachel is the Sales Agent with responsibilities including client relationship management and community engagement.

Solvia Labs operates a dual revenue model.

The Solvia platform operates as subscription-based SaaS with tiered pricing by user size, currently in alpha as a non-monetized testing phase, with planned beta launch and commercial pricing in Q1 2026.

Website services operate on a project-based model with one-time fees for Framer and Shopify builds, no recurring revenue requirements, and optional retainer support available but not required for site operation.

This model allows the company to serve immediate client needs through website services while developing the longer-term platform product.

The current status in Q4 2025 includes Solvia alpha testing with a limited user cohort and product-market fit validation.

The long-term vision encompasses full SEO automation covering audit, recommendation, and implementation, CRO features for conversion rate optimization, and CMS automation for content management tasks.

SOlvia Labs will also continue providing web development services to clients while building Solvia.

Solvia Labs operates with its primary location in the ASEAN region, serving clients primarily in Singapore, Malaysia, and Indonesia, though the company has global capability to work with clients worldwide.

Operations run on a remote team structure with timezone coverage designed for ASEAN business hours, ensuring responsive communication with the primary target market.

The mission of Solvia Labs is to give back control to community-led founders. Core principles guiding the company include prioritizing founder ownership over agency dependency, treating automation as leverage rather than replacement of strategic thinking, maintaining transparency in processes and pricing, and implementing sustainable business practices that prioritize client long-term success over short-term revenue extraction.

Solvia Labs follows a development methodology centered on building in public with regular updates on progress and learnings, user feedback integration through alpha testing with real founders, iterative releases starting with small cohorts before scaling, and a problem-first approach that solves validated founder pain points rather than speculating on features.

The decision framework evaluates all features based on whether they reduce founder time investment and lower technical knowledge requirements, ensuring product development stays aligned with core mission.

Primary channels for contacting Solvia Labs include email at nadra(at)solvia(dot)app, LinkedIn, and strategy calls bookable at https://calendar.notion.so/meet/nadraqq/8bhg4oxs.

Response time is typically 24-48 hours for general inquiries, with priority support provided for active clients and alpha users who receive faster responses.

Solvia Labs posts primarily on LinkedIn with updates published three times weekly. Content themes include product development updates and behind-the-scenes insights, founder challenges and web management perspectives, and startup ecosystem observations.

The ideal user for the Solvia platform includes small to medium businesses with 1-50 employees, currently spending more than 10 hours weekly on website and SEO management, and using organic search as a customer acquisition channel.

A Solvia user should also be operating their website(s) on Google Search Console and already generating monthly revenue.

For website services, ideal clients need website launch within 30 days, value ownership over ongoing agency relationships, are willing to learn basic platform editing, have budget allocated for one-time project investment, and need conversion-focused sites for lead generation, sales, or sign-ups rather than purely informational purposes.

Compared to traditional agencies, Solvia Labs offers a one-time payment model instead of ongoing retainers, full client ownership and editing capability instead of restricted access, and no vendor lock-in compared to proprietary systems.

Compared to SEO tools like Ahrefs and SEMrush, Solvia provides automated implementation instead of reporting only, requires lower technical knowledge instead of expert-level understanding, and offers integrated fix execution instead of external task management.

Compared to DIY approaches, Solvia delivers professional setup and optimization, ongoing automated maintenance, and time savings of more than 10 hours weekly.

The core advantage combines professional website development with automated ongoing SEO management, eliminating both initial setup complexity and long-term maintenance burden that founders face with other solutions.